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I/O Magazine > October 2020

DRIVEN TOWARDS

SOFTWARE BY SOCIETAL

CHALLENGES By Leendert van der Ent
Images Shutterstock and Cisco Nederland

Cisco is all about routers and
switches, right? Right – and wrong.
Societal challenges have transformed
the operation of Cisco Nederland into
a largely software­driven business.

The company aims at joint demand
development with customers and the
subsequent realisation of digital plat­
forms on the basis of interconnected
5G, Wi­Fi and Internet­of­Things. In a
rapidly digitalising society, business
development has therefore become
software­driven.

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